Looking Out and Linking In

A colleague from an executive search firm recently asked me this question:

Are you finding LinkedIn to be better than Outlook? I am struggling a bit with how best to utilize LinkedIn. Plus, we are debating how best to use it at work.

Good question as many of us fight to keep current as we push the envelope of possible professional (or unprofessional) contacts.

I find resonance in the anonymous phrase: “In theory, theory and practice are the same; in practice, they’re not.”

So it should be much easier to use LinkedIn as users no longer must take (and bill) time to update customer/client information as folks are doing that themselves, with an accuracy as close to 100% as possible, theoretically. However, I find that in practice I still rely on my Outlook auto-fills when sending emails and only go to LinkedIn when something bounces back.

I have pinged them to find more information and will add when I learn more.